Case Study: KI Europe improves user experience and traffic with Diagram microsite solution

KI Europe boosts organic traffic 259% with Diagram

KI Europe, the European division of Krueger International (KI), faced the challenge of creating a distinct regional website that maintained brand alignment with its US parent company while showcasing its own unique products. They needed a solution that would allow them to inherit technological improvements from KI's recent migration to Optimizely without a direct connection to the US division's custom middleware. Partnering with Diagram, they sought a flexible website solution that could manage distinct content for the EMEA region.

Diagram implemented a microsite system for KI Europe that shared a code base with KI.com, allowing both sites to be updated simultaneously from a shared work area. This solution provided KI Europe with a more intuitive customer experience and immediate access to new tools developed for the US site. The results were significant, including improved collaboration, reduced maintenance expenses, and a 259% increase in organic traffic alongside an 85% improvement in domain authority since the site's launch.

KI Europe