Case Study: Western University improves international admissions processing with Diabsolut and Salesforce

Western University reduces application processing to under ten business days with Diabsolut

Western University, a large higher education institution, faced significant challenges with its international student recruitment process for its Western English Language Center (WELC). Despite high website traffic, application rates were low due to an inefficient legacy system that relied on manual PDF tracking, was prone to errors, and lacked integration with other offices. To enhance the student experience and improve conversions, the university partnered with vendor Diabsolut to replace its outdated process with an efficient CRM solution.

Diabsolut implemented a customized Salesforce solution, leveraging Salesforce Communities and Lightning Components to automate and streamline the application process. This new digital platform modernized operations, reducing application processing time to under ten business days and increasing capacity without additional staff. The results included stronger electronic communication, reduced manual effort, higher accuracy, and a better overall experience, setting the stage for future projects like Student Risk Assessment.

Western University