Case Study: Toronto Metropolitan University modernizes recruitment and admissions with Diabsolut and Salesforce

Toronto Metropolitan University streamlines recruitment and admissions with Diabsolut for multi-year growth

Toronto Metropolitan University, a large Canadian education institution, faced significant challenges with its fragmented marketing, recruitment, and admissions processes. Operating in silos with underutilized Salesforce functionality and a lack of dedicated administration, the institution struggled with manual tasks and inconsistent prospect engagement, hindering its enrollment goals. They partnered with Diabsolut to build a scalable Salesforce foundation.

Diabsolut implemented a cohesive Salesforce ecosystem, integrating Marketing Cloud Account Engagement to automate email nurtures and webinar engagement. The solution streamlined recruitment workflows and established a structured triage model for prioritizing high-value prospects. As a result, the institution gained stronger visibility across the recruitment funnel, enabling better decision-making and long-term scalability, which led to a multi-year partnership renewal with Diabsolut.

Toronto Metropolitan University