Case Study: George Brown College improves recruitment and engagement with Diabsolut and Salesforce CRM

George Brown College streamlines recruitment with Diabsolut, reducing costs and eliminating manual work

George Brown College, a Toronto-based higher education institution, faced challenges with its reliance on manual processes and numerous Excel spreadsheets for recruitment, admissions, and alumni engagement. Without a centralized CRM database, lead follow-up and applicant conversion were inefficient. The college partnered with Diabsolut to implement an automated solution to increase efficiency and reduce errors.

Diabsolut implemented a solution featuring Salesforce CRM, integrated with Marketing Cloud and Marketing Cloud Account Engagement. This provided a centralized database and automated workflows. As a result, George Brown College achieved higher enrollment, significant time and cost savings, a drastically reduced alumni support workload, and a streamlined student experience.

George Brown College