Case Study: National Bank Of Kansas City achieves 26% response rate and 1,371 new online banking/bill-pay users with DH Corporation's Touché Analyzer

National Bank Of Kansas City Uses Touché® Analyzer for Effective Direct Mail Targeting – and Achieves a 26 Percent Response Rate

National Bank Of Kansas City turned to DH Corporation’s Touché Analyzer (with Touché Messenger) to increase Internet banking and bill pay adoption and strengthen customer “stickiness.” The locally owned bank needed a precise way to segment and target customers rather than relying on blanket mailings.

DH Corporation implemented a targeted direct‑mail campaign—using Touché Analyzer to identify two segments (checking customers without online banking, and online banking users without bill pay), Touché Messenger and PhoenixEFE Core to coordinate branch/teller follow‑up, and Analyzer to track responses. The two‑month effort delivered a 26% response rate, 1,371 new or reactivated Internet banking/bill pay users, measurable ROI, and a Touché Analyzer Innovations Award.

National Bank of Kansas City

Christa Spencer

Senior Vice President, Director of Marketing and Communications