Case Study: Denali Alaskan Federal Credit Union achieves a 298% ROI with DH Corporation's Touché solutions

Matrix Segmentation Helps Credit Union Achieve a 298% ROI on Its Direct Marketing Program

Denali Alaskan Federal Credit Union, a $550M credit union with 20 branches and 60,000 members, was relying on a basic three‑segment letter matrix sent only April–November and wanted to improve marketing precision and member retention. To address this, Denali engaged Outsourced MCIF Services and Touché solutions (Touché Analyzer and Touché Messenger) through DH Corporation, leveraging integration with its UltraData Enterprise Core to get better data access and campaign measurement.

DH Corporation implemented an expanded, seven‑segment, year‑round matrix plus multi‑channel creative (four‑color mail, cards, emails, birthday/anniversary touches) and a digital outreach component. The targeted program doubled new‑member response from ~3% to over 5%, raised monthly impressions from 9,000 to 29,000, improved nine‑month new‑member retention to 96%, and delivered a 298% ROI in the first two quarters of 2014.

Denali Alaskan Federal Credit Union

Keith Fernandez

Vice President, Corporate Development