Case Study: Horicon Bank strengthens customer relationships and boosts deposits with DH Corporation's Touché Analyzer

Horicon Bank Takes a Proactive Approach to Customer Relationships with Help from Touché® Analyzer

Horicon Bank, a $515M community bank in Horicon, WI, sought to strengthen relationships with deposit customers and deliver the same personalized attention its lending customers received. After evaluating MCIF options, Horicon selected DH Corporation’s Touché® Analyzer to provide in-depth segmentation, customer analytics and household value scoring to guide a more proactive deposit strategy.

Using DH Corporation’s Touché Analyzer, Horicon segmented customers into Retain, Cultivate, Maintain and Optimize groups, produced branch “top 50” lists, and promoted 14 staff to serve as personal bankers charged with making two proactive contacts per quarter. The program has already driven account additions, improved loyalty among the bank’s most profitable customers, and shifted the bank’s culture toward targeted, measurable outreach.

Horicon Bank

Fred C. Schwertfeger

Marketing and Communications AVP