Case Study: First Financial Bank achieves 17,000+ new accounts and $29.7M in deposits with DH Corporation's MCIF Managed Services

First Financial’s Small Marketing Staff Gets Big Results with Help from MCIF Services

First Financial Bank, a $6.4 billion, 105-branch institution based in Cincinnati, needed to execute highly targeted, data-driven marketing without expanding its seven-person marketing team. To avoid hiring and to manage complex direct mail and multi-channel campaigns, First Financial engaged DH Corporation for MCIF Managed Services and to leverage Touché Analyzer and Touché Messenger (with P$YCLE behavioral codes).

DH Corporation ran the data management, segmentation, campaign setup and production, enabling an onboarding program that achieved about a 12% response rate (vs. a 6% industry average) and a Share of Wallet effort that, in the first 18 months, generated more than 6,800 direct-response new accounts, $8.6M in new deposits and $18.8M in new loans (17,042 accounts, $29.7M deposits and $54.1M loans when indirect responses are included). First Financial retained access and control of its lists while DH Corporation handled execution as an extension of the bank’s team.

First Financial Bank

Sara Brittingham

Communications Manager