Case Study: 1st National Bank of South Florida achieves $40,000 annual direct-mail savings and targeted online marketing with DH Corporation

1st National Bank of South Florida Considers Itself a D+H Shop

1st National Bank of South Florida, a $329M community bank based in Homestead, faced an overly blanket, old‑school marketing approach that failed to target individual customer needs. To modernize and integrate its outreach, the bank worked with DH Corporation, deploying Touché® Analyzer and Touché Messenger together with Cavion® Internet Banking to bring business intelligence into its online customer touch points.

DH Corporation integrated Touché Analyzer and Touché Messenger into Cavion Internet Banking so targeted banners and one‑to‑one campaigns reach customers when they log in, with responses routed to account reps for follow up. The solution gave the bank precise segmentation, tracking and campaign management—enabling debit‑card and bill‑pay sign‑ups, planned e‑statement drives, and at least $40,000 per year in direct‑mail savings—demonstrating measurable efficiency and improved marketing ROI for 1st National Bank of South Florida.

1st National Bank of South Florida

Michael Ogden

VP and CIO