Case Study: Willow & Stone streamlines eCommerce and boosts online shopping with Dewsign and Shopify

Willow & Stone streamlines eCommerce with Dewsign and 25+ years of Shopify expertise

Willow & Stone, an architectural ironmongery and homewares company, needed to migrate its large inventory from a bespoke website to a more modern and manageable ecommerce platform. The owner, Sarah, approached vendor Dewsign to handle this significant project, which involved moving their product data, blog content, and preserving their SEO ranking onto Shopify with Shopify POS.

Dewsign implemented a comprehensive Shopify 2.0 solution designed to simplify the user journey and empower the Willow & Stone team. Key features included an image-led navigation system split by product type and room, custom product cards with quick-view functionality, unique selling point icons, and an integrated customer gallery. The vendor also integrated Veeqo for streamlined inventory management. The new site met all client expectations, with the owner praising Dewsign's professional and dynamic approach and noting the platform has given them control over their site and set them up for future growth.

Willow & Stone