Case Study: Inlight Beauty boosts conversions with Dewsign's Shopify UX overhaul

Inlight Beauty boosts Shopify UX with Dewsign’s 25+ years of ecommerce expertise

Inlight Beauty, an organic beauty brand, needed to overhaul its Shopify website to better communicate its unique scientific credentials and world-class products, which were previously hidden. Their challenge was a poor user experience that made it difficult for customers to find information, ultimately hindering conversions. They enlisted the e-commerce expertise of vendor Dewsign for a custom Shopify design and UX/UI strategy.

Dewsign implemented a comprehensive UX strategy that included refining the brand's visual identity for accessibility, redesigning key elements like product cards and a mega menu to surface critical information, and building a bespoke product page. This solution, built on Shopify with future-proofed sections, directly addressed user pain points to drive informed purchasing decisions. The vendor Dewsign successfully transformed the site to sell products more effectively and improve the customer journey.

Inlight Beauty