Case Study: Cornwall Wildlife Trust's Your Shore Beach Rangers builds a bold, versatile brand with Dewsign

Cornwall Wildlife Trust launches a bold Beach Rangers brand in weeks with Dewsign

Dewsign was engaged by Cornwall Wildlife Trust to create a brand identity for its Your Shore Beach Rangers initiative. The challenge was to develop a bold and versatile brand that would appeal to a diverse audience, including both children and adults, while satisfying the needs of two major stakeholders: the Trust and Cornwall College.

To meet this challenge, Dewsign implemented a distinctive design solution featuring an edgy orange, black, and white color palette and graphic, cut-out style illustrations to engage a younger audience. They delivered a wide range of assets, from stationery and merchandise to a participant passport booklet. The results were highly successful, with both stakeholder organizations extremely pleased with the flexible brand. The new identity received positive feedback at conferences and empowered the initiative to grow, helping it encourage participation in its mission to protect the Cornish shoreline.

Cornwall Wildlife Trust