Case Study: Netflix launches an interactive TV campaign microsite with Devsu

Netflix launches interactive TV campaign with Devsu and Venmo integration

Netflix needed to create a responsive web application to drive user registrations for a prize giveaway tied to the launch of their new interactive show, The Circle. They partnered with the advertising agency Doner and the vendor Devsu for custom software development to meet this challenge.

Devsu implemented a responsive microsite that integrated with Venmo to distribute cash prizes to participants. This solution successfully brought Netflix's vision to life and helped increase user involvement in the show's interactive experience.

Netflix