Case Study: SlimFast launches new product range at record speed with Devstars

SlimFast launches new range in record time with Devstars

SlimFast, a weight loss and nutrition brand under new ownership, needed to rapidly launch a new range of products and supporting content on its website. The challenge was to execute this significant brand refresh on a bespoke e-commerce platform that was over ten years old, a task that would typically be difficult for an older, off-the-shelf system. Devstars was tasked with implementing these updates under a tight launch deadline.

Devstars refreshed the site by building new landing pages, a dedicated Weight Loss Support hub, and updated navigation and product detail pages. They also updated the site's structured data to ensure the new products would be catalogued correctly and surface quickly in search results. The new pages were launched on schedule, with content updates turned around in days. The bespoke platform built by Devstars over a decade prior proved flexible enough to handle the relaunch without any need for re-platforming or major upgrades.

SlimFast