Case Study: Molton Brown expands multilingual e-commerce into the UAE and Saudi Arabia with Devstars

Molton Brown launches multilingual e-commerce sites for UAE and Saudi Arabia with Devstars

Molton Brown, a high-end toiletries brand, faced the challenge of expanding its e-commerce operations into new markets like the United Arab Emirates and Saudi Arabia. Their specific need was to create multilingual online stores that could aggregate orders from diverse sources and seamlessly direct them to the correct local warehouses for processing. To meet this challenge, they partnered with the web agency Devstars.

Devstars developed a solution using WooCommerce Multisite to create separate stores in both English and Arabic. They established a centralized order management Hub built with the Symphony framework to allow warehouse staff to process orders, trigger courier services, and update inventory in real time. The result for Molton Brown was an efficient and secure system that performed exceptionally well during high-demand sales periods, enabling them to effectively gauge the market across multiple countries.

Molton Brown