Case Study: Headmasters achieves dominant local search rankings and faster bookings with Devstars WordPress support

Headmasters boosts bookings with Devstars, cutting homepage load time by 60%

The customer, Headmasters, a leading UK salon chain, faced significant challenges with an unstable and slow WordPress website that was losing potential bookings. Their vendor, Devstars, identified a hidden problem: the company's SEO strategy was failing to capture customers who were searching with high-intent local terms like "hairdressers near me" instead of the brand name.

Devstars implemented a multi-phase solution, beginning with an emergency rebuild of a lightweight, bespoke WordPress theme. They then built a custom multi-location infrastructure for local search management and pivoted the SEO strategy to target high-intent local queries. The results were dominant local rankings across all 56 locations, a 60% reduction in homepage load time, and support for a £6.7M turnover with an 18% profit increase during the partnership.

Headmasters