Case Study: Aesop achieves 50% higher conversions with Devsinc's Shopify Plus localization and e-commerce solution

Aesop boosts conversions 50% with Devsinc

Aesop, a luxury skincare brand, faced challenges in expanding its e-commerce presence into the Middle East and North Africa region. Their business hurdles included multi-market fragmentation between the UAE and Saudi Arabia, the need to balance brand consistency with Arabic localization, and complex real-time logistics across different shipping providers. They partnered with the vendor Devsinc to address these challenges.

Devsinc implemented a solution for Aesop that included two dedicated Shopify Plus stores, one for each market. The solution featured a luxury-optimized UI/UX design that cut checkout steps by 40%, seamless Arabic-English localization, and unified logistics automation. As a result, Aesop achieved a 50% higher conversion rate, a 35% reduction in cart abandonments, and 30% faster delivery times. The project, delivered with enterprise-grade security, also resulted in zero reported fraud incidents post-launch.

Aesop