Case Study: Varner Group modernizes Cubus and Urban eCommerce platforms with DevsData

Varner Group modernizes Cubus and Urban with DevsData, backed by 100+ interactive prototypes

Varner Group, one of Scandinavia’s largest fashion retailers, faced challenges modernizing the eCommerce platforms for its brands Cubus and Urban. Their legacy systems were outdated, causing poor performance, complex navigation, and high cart abandonment, which hindered scalability and their ability to compete. They partnered with DevsData LLC for software development and UX/UI redesign services to address these issues.

DevsData LLC implemented a modern, modular architecture using React and Next.js, creating a reusable Design System with over 100 interactive prototypes. This solution provided a shared technical foundation that allowed each brand to maintain its unique identity while significantly improving site performance and usability. The results included higher conversion rates, increased order values, and improved mobile engagement, with Urban's enhanced digital presence contributing to its subsequent acquisition.

Varner Group