Case Study: Salvador Caetano accelerates market research with DevScope’s AI solution

Salvador Caetano accelerates market research with AI

Salvador Caetano, a Portuguese automotive holding company, faced a significant challenge with market research for its African operations. Their team spent up to 25% of their time manually gathering competitor pricing data from scattered online sources and emails, a process complicated by market volatility. To automate this, they partnered with vendor DevScope to develop a solution using AI.

DevScope implemented an AI-powered Microsoft Outlook add-in that automates the mystery shopping process. The tool uses OpenAI and Power Automate to send quote request emails and extract pricing data from the replies, which is then visualized in a Power BI dashboard. This solution from DevScope accelerated their research and reduced the hours dedicated to the task, with plans to expand the tool's capabilities to new markets and with a more advanced AI model.

Salvador Caetano

Daniela Soares

Product/Planning and Logistics Director