Case Study: Shemaroo Entertainment boosts app UX and issue resolution with DevRev

Shemaroo Entertainment - Customer Case Study

Shemaroo Entertainment, a major Indian media company, faced significant challenges in understanding user interaction with its ShemarooMe OTT app following frequent updates. Without proper visibility, the team struggled to proactively identify usability issues and pain points, often relying on negative user feedback to discover problems. This reactive approach hindered their ability to ensure a consistently high-quality user experience in a fiercely competitive market.

To address this, ShemarooMe implemented DevRev's agentic AI-powered platform, specifically utilizing its session intelligence and automated UX analysis. This solution provided deep insights into user behavior, enabled the precise replication of crashes, and allowed for data-driven UI optimizations. The results for ShemarooMe were substantial: DevRev helped achieve 4x faster issue resolution and 2x faster UI improvements, leading to enhanced customer satisfaction and a more proactive operational model.

Shemaroo Entertainment

Joseph John

Sr. Product Manager