Case Study: Jar improves customer insights and boosts conversions with DevRev

Jar improves customer insights and increased conversion rates using DevRev

Jar, a rapidly growing Indian fintech startup, needed to understand why users were dropping off during key conversion journeys within its app. The company struggled with a slow, manual feedback loop that took up to 15 days to generate insights and was unable to replicate technical issues experienced by its user base. To address these challenges, Jar turned to DevRev and its platform, specifically using DevRev PLuG and Computer for user analytics.

DevRev's solution enabled Jar to analyze user behavior at scale and directly link technical failures to struggling user patterns. Using DevRev's funnel analytics, the team quickly identified and fixed issues in their gold subscription autopay journey. This resulted in a significant time saving in research and analysis and led to a measurable 3% lift in conversions, all while increasing developer productivity.

Jar

Ankit Dhawan

Lead Product Manager