Case Study: Aditya Birla Capital optimizes app user experience with DevRev

Aditya Birla Capital optimizes user experience with DevRev

Aditya Birla Capital, a major finance company, faced significant challenges in managing its mobile app user experience. Its support team was hindered by relying on user-submitted screenshots to diagnose issues like app crashes and UI freezes, leading to slow and ineffective resolutions. This lack of visibility also made it difficult for product teams to understand genuine user behavior and prioritize features effectively.

The company implemented DevRev's Computer platform, which provided session replays and stack traces. This allowed support to visually replicate and diagnose user-reported issues instantly, while developers could quickly identify the root causes of bugs. The solution slashed problem-solving time from days to minutes and drove a 30% reduction in app crashes. Furthermore, product and design teams used heat-map data to optimize over 50 features based on actual user interaction, significantly improving the overall user journey.

Aditya Birla Capital

Deeksha Anand

Design Head