Case Study: GPT Group achieves stronger engagement with Devotion’s unified Xperience by Kentico platform

GPT Group boosts engaged sessions by 31% with Devotion

GPT Group, one of Australia's largest property groups, faced the challenge of managing content and governance across its 16 individual retail websites. The vendor, Devotion, was engaged to rebuild these sites onto a unified Xperience by Kentico platform to centralize their digital presence.

Devotion delivered the solution, which involved UX research, UI design, and technical development on the Kentico platform. The results were significant, with data showing an eight-month post-launch period yielding a 16% increase in users, a 19% increase in new users, and a 31% increase in both organic and engaged sessions.

GPT Group