Case Study: Redbrain achieves cloud cost efficiency and AI-driven data optimisation with Devoteam

Redbrain Optimising Efficiencies and Data Processing with FinOps and AI

Redbrain, a major European e-commerce performance partner processing 40 billion products monthly, sought to better understand and optimize its Google Cloud expenditure. The challenge was to align their cloud spend with business objectives and support a new expansion into AI and machine learning data processes. To achieve this, they partnered with Google Cloud expert Devoteam.

Devoteam implemented a FinOps strategy to provide clarity on Redbrain's cloud costs, leading to immediate savings through optimized use of Google Cloud's BigTable database. Furthermore, Devoteam began demonstrating how AI could be used to automate and improve the quality of product data. This partnership has set the foundation for Redbrain to drive greater operational efficiencies and improve ROI for both itself and its retail clients.

Redbrain

Phil Bannister

Chief Technology Officer