Case Study: Redbrain achieves cloud cost efficiencies and data optimisation with Devoteam

Redbrain cuts Google Cloud costs and processes 40 billion products a month with Devoteam

Redbrain, Europe's leading online shopping performance partner, faced the challenge of helping retailers optimize advertising budgets during a period of economic pressure. They needed to increase efficiency and gain better clarity on their Google Cloud expenditure related to processing vast amounts of product data. They partnered with vendor Devoteam to address these challenges through FinOps consultations and AI-driven solutions.

Devoteam began by investing significant time to understand Redbrain's technical needs and projected cloud usage, building a strong foundation for the partnership. The collaboration led to early successes, including cost-saving optimizations for Redbrain's use of Google Cloud BigTable. The solution implemented by Devoteam started Redbrain on its FinOps journey, providing greater clarity on cloud costs and initiating automation of data optimization processes for Google Shopping, resulting in measurable cost efficiencies.

Redbrain