Case Study: Normal achieves scalable one-click mobile workflows with Devoteam and OutSystems

Normal centralizes 95% of store operations with Devoteam

Normal, a Danish-owned retail chain, faced a significant operational bottleneck as its rapid expansion was hindered by manual, back-office processes for managing a complex inventory. To overcome this challenge and scale its operations, Normal partnered with vendor Devoteam to implement a solution using the OutSystems low-code platform.

Devoteam delivered a mobile-first solution that integrated with Normal's ERP system, centralizing 95% of daily store operations. The implementation allowed staff to manage workflows from the shop floor and included AI agents to automate manual processes. As a result, Devoteam enabled Normal to achieve a scalable digital framework that supported its pace of opening a new store every 40 hours on average.

Normal