Case Study: McDonald’s improves customer service and drive-through speed with Devoteam Data Driven

McDonald’s improves speed of service by 6% with Devoteam

McDonald's, represented by its Nordic operator Food Folk, faced a challenge in leveraging the vast amount of data it collected from daily customer interactions. Their process of sharing data through manual Excel reports was inefficient, preventing restaurant managers from gaining a real-time, comparative overview of their business to optimize the customer experience and service speed. They partnered with the vendor Devoteam to find a better way to present and utilize this data.

Devoteam implemented interactive Tableau dashboards that provided automatic, real-time data updates and benchmarking capabilities. This solution allowed managers to compare their restaurant's performance against others and diagnose specific issues. As a result, McDonald's in Denmark improved its average speed of service by 6% and increased drive-through customers served per hour by 20% in 2020. Devoteam's collaborative approach helped create transparency and a data-driven culture within the organization.

McDonald’s