Case Study: M6 Group achieves a scalable data and GenAI platform with Devoteam

M6 Group grows its data team from 4 to 15 with Devoteam

The M6 Group, a major European media company, faced a lack of autonomy and significant limitations in data processing after a corporate restructuring. To regain control and build a foundation for innovation, they partnered with Devoteam to create a new, more efficient data infrastructure on AWS to meet immediate operational needs and explore future AI use cases.

Devoteam implemented an AWS-native data lake, providing expertise in service selection, DevOps, and CI/CD to build a robust, serverless platform. This solution enabled M6 to quickly address use cases like data visualization, customer churn prediction, and an internal generative AI chatbot named Alfred. The results included autonomous CRM teams, significant gains in user retention, and time savings for content teams. The data lake evolved into a complete ecosystem that drives innovation, with Devoteam's support being crucial to its successful scaling and the development of advanced AI and machine learning capabilities.

M6 Group