Case Study: Hypebeast saves $3 million annually with Devoteam and Gemini Enterprise

Hypebeast saves $3 million annually with Devoteam

Hypebeast, a global fashion and media platform, faced operational challenges due to its scale. These included a lack of logistics visibility from using isolated spreadsheets for inventory tracking and a need to democratize AI for its non-technical staff. To address this, Hypebeast partnered with vendor Devoteam to implement Gemini Enterprise.

Devoteam's solution centralized Hypebeast's data and integrated it with Gemini Enterprise, allowing staff to get instant answers by asking natural language questions. This solution saved merchandisers 30-60 hours per month on information retrieval and reduced operational logistics costs by $2-3 million annually. The vendor Devoteam also helped automate editorial workflows, reclaiming 4,500 hours per year for the journalist team.

Hypebeast