Case Study: Bouygues Telecom builds a generative AI TV recommendation service with Devoteam and AWS

Bouygues Telecom launches AI TV recommendations in less than 3 months with Devoteam

Bouygues Telecom sought to solve a common household dilemma: the excessive time families spend choosing something to watch from vast SVOD catalogs, a process that often leads to arguments. To address this challenge, Bouygues Telecom collaborated with vendor Devoteam and Amazon Web Services to create a new TV service powered by generative AI.

Devoteam, fully integrated into the development team, helped build "Ensemble ce soir," a service that uses the Claude 3 LLM via Amazon Bedrock. The solution allows families to quickly express their preferences via their TV remote or smartphone and receive three AI-reasoned recommendations, reducing the selection process from over 20 minutes to just a few. The new service was developed in under three months, with a functional prototype showcased at Vivatech 2024 and customer testing conducted by September of that year.

Bouygues Telecom