Case Study: New England Aquarium mobilizes Boston advocates to protect the waterfront with Devito Verdi

New England Aquarium drives 500 advocates to a Boston waterfront vote with Devito Verdi

The New England Aquarium faced a critical two-week deadline to mobilize public opposition against a proposed 600-foot tower on Boston's Central Wharf. Their challenge was to rapidly build a brand and convert local residents into advocates to influence an upcoming city planning vote. The agency DeVito/Verdi was enlisted to create and execute a digital campaign.

DeVito/Verdi launched the "Save Boston’s Waterfront" campaign, utilizing a multimedia digital strategy across search, display, Facebook, and LinkedIn. They developed resonant creative and a dedicated website to educate Bostonians, targeting both general residents and those with environmental interests. The campaign successfully drove significant public engagement, culminating in 500 advocates attending the public meeting—filling it to capacity—and yielding a 1000% increase in followers on the new campaign's social channels.

New England Aquarium