Case Study: Rails-to-Trails Conservancy builds stronger trail community engagement with Devine + Partners

Rails-to-Trails Conservancy’s My Circuit Trails campaign drives 431,000+ video views with Devine + Partners

The Rails-to-Trails Conservancy faced the challenge of strengthening trail users' connection to the extensive Circuit Trails network, with a specific focus on engaging diverse communities near the trails. Devine + Partners addressed this through a targeted content and community engagement campaign.

Devine + Partners executed the "My Circuit Trails" campaign, which included bilingual community events, a video series, and a dedicated interactive web page. The measurable results included over 431,000 video views and direct outreach distributing more than 1,000 multilingual key tags to community members, significantly increasing engagement in the targeted areas.

Rails-to-Trails Conservancy