Case Study: PBS expands reach for Free Exercise with Devine + Partners

PBS airs documentary 695 times with Devine + Partners

Devine + Partners was approached by the producer of the documentary "Free Exercise: America’s Story of Religious Liberty" with the challenge of finding a national distributor for the 120-minute film, which was initially intended for a theatrical release but proved better suited for television and streaming.

Devine + Partners developed a comprehensive marketing plan and secured distribution for the film through PBS stations WETA and NETA. The vendor also organized promotional screenings and helped negotiate a subsequent streaming deal. The results included the film airing 695 times on PBS stations across the U.S., 1,300 downloads from PBS and streaming services, and its curriculum being downloaded 284 times from the PBS Learning Media website.

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