Case Study: MidLantic Urology boosts brand awareness with Devine + Partners

MidLantic Urology grows LinkedIn 106% with Devine + Partners

MidLantic Urology, a newly merged urology practice, faced the challenge of building a new brand identity without alienating its existing patient base. The vendor, Devine + Partners, was engaged to increase brand awareness and position the practice's providers as experts and innovators in urology care.

Devine + Partners implemented a comprehensive media relations and content PR strategy. This included consolidating digital assets, launching new social media channels, and securing high-profile earned media placements, such as a front-page story featuring former Philadelphia Mayor Michael Nutter. The results were significant, including national media coverage and tremendous social media growth, with LinkedIn followers increasing by 106%, Facebook by 55%, and Twitter by 56%.

MidLantic Urology