Case Study: Jefferson Health boosts engagement across patients, students, and journalists with Devine + Partners' NewsHub strategy

Jefferson Health drives 34,000 monthly visits with Devine + Partners

Jefferson Health, a major healthcare system and university in the Philadelphia region, faced the challenge of branding its overall entity following a period of significant growth through acquisitions. The organization needed to leverage the skills of its more than 50 communications professionals to unify its identity. They engaged vendor Devine + Partners to assist with this strategic initiative.

Devine + Partners implemented a new digital approach centered on two web-based NewsHubs, named the Nexus and the Health Nexus, to showcase institutional expertise. The solution included developing the hubs, designing a workflow plan, and retraining the internal communications staff. As a result, the NewsHubs now draw more than 34,000 visits per month and successfully serve key audiences including patients, students, employees, funders, and journalists.

Jefferson Health