Case Study: Upstream achieves 99% reliable device intelligence with DeviceAtlas

Upstream achieves 99% reliable device intelligence with DeviceAtlas

Upstream, a SaaS company specializing in CTV ad monetization, faced a significant challenge in accurately identifying devices from user agent strings for its video ad exchange. Their in-house device detection solution became unworkable, leading to unreliable data that threatened their revenue as they were forced to block or send traffic from unidentifiable devices blindly. To overcome this, they turned to the vendor DeviceAtlas for a device intelligence solution.

DeviceAtlas implemented a locally deployed solution with a high-performance API that provided fast, accurate, and reliable data. This eliminated the need for Upstream to maintain their own in-house system and allowed them to focus on their core business. The results were a 99% reliable device identification rate and the ability to handle a large maxload of 50,000 QPS, significantly improving their monetization capabilities.

Upstream