Case Study: NPAW achieves real-time device analytics for better viewer engagement with DeviceAtlas

NPAW powers YOUBORA with DeviceAtlas to analyze 55B+ video plays per year

Nice People At Work (NPAW) is a video intelligence company that provides analytics to over 150 media companies. Their challenge was maintaining their own device library to track the complex landscape of connected devices, which required significant engineering resources to keep updated. They turned to DeviceAtlas to integrate device intelligence into their YOUBORA Suite analytics platform.

By implementing DeviceAtlas's high-performance Enterprise API, NPAW gained access to over 180 properties on more than 50,000 unique devices. This solution provided NPAW's customers with highly accurate, real-time data on viewer engagement across all device types. This allows their customers to optimize the viewing experience and analyze content consumption based on specific device characteristics.

Nice People At Work