Case Study: MobileFuse boosts bid rate and revenue with DeviceAtlas

MobileFuse boosts bid rate 16% with DeviceAtlas

MobileFuse, a mobile advertising company, faced challenges with its unreliable in-house device detection solution. This led to data discrepancies with clients and an inability to capture the long tail of CTV devices. To resolve this and ensure client satisfaction, they sought a new device intelligence vendor and chose to implement DeviceAtlas.

By implementing DeviceAtlas, MobileFuse saw immediate and significant improvements. The day after going live, they experienced a 16% increase in bid rate and an 18% increase in revenue. DeviceAtlas also provided more detailed device data, leading to a 123% increase in the detection of unique operating systems and enriching bid requests for their customers.

MobileFuse