Case Study: Magnite boosts device verification and ad transparency with DeviceAtlas

Magnite boosts ad traffic transparency with DeviceAtlas's high-speed device detection

Magnite, the world's largest independent sell-side advertising company, faced a challenge in the rapidly growing digital video market. They needed consistent and accurate device data to reduce discrepancies and provide granular reporting for their clients. Their previous open-source solution for device detection required manual maintenance and could not scale. This led them to seek a more robust, high-performance solution from DeviceAtlas.

By embedding the DeviceAtlas API directly into their servers, Magnite gained access to high-speed, industry-grade device detection. This solution allowed them to verify requesting devices, increase targeting options, and improve ad traffic transparency. The detailed device insights provided by DeviceAtlas enabled Magnite's clients to deep dive into campaigns, optimize creatives for specific devices, and ultimately improve their platform's overall performance.

Magnite