Case Study: Equativ achieves real-time mobile ad optimization and reporting with DeviceAtlas

Equativ serves ads in under 50 ms with DeviceAtlas

Equativ, a global ad serving platform, faced the challenge of accurately identifying the vast array of mobile devices requesting ads to ensure optimal ad rendering and targeting for its clients. With billions of monthly impressions, they needed a fast, scalable, and highly accurate device detection solution to navigate the complex mobile landscape and provide detailed analytics. They turned to DeviceAtlas for its device identification service.

By implementing DeviceAtlas's high-speed APIs, Equativ could perform over a million detections per second, ensuring ads were served in under 50ms with no latency. The solution provided precise device identification for targeting by type, manufacturer, model, and OS, and enabled detailed reporting. DeviceAtlas's daily automated updates and comprehensive database allowed Equativ to offer its clients confident, optimized mobile advertising campaigns on a solid, innovative infrastructure.

Equativ