Case Study: a leading Asia-Pacific financial services provider launches fractional stock trading with Devexperts

Leading Asia-Pacific Financial Services Provider - Customer Case Study

The client, a leading Asia-Pacific financial services provider, was limited by a standard white-label trading platform that prevented UI customization and the introduction of new features like fractional trading. They sought a partner to replace their expensive and inflexible system and to help them become the first broker to offer fractional trading on the Singapore Exchange. This led them to vendor Devexperts for a flexible, licensable trading solution.

Devexperts implemented its DXtrade XT platform, integrating it with a third-party back-office and creating a custom market data gate for the Singapore Exchange via its dxFeed subsidiary. This enabled the launch of fractional trading just six weeks after going live on the exchange. The solution provided the client with a fully branded UI, eliminated per-trade commissions, and successfully supported their strategic growth initiative.