Case Study: a Turkish fintech firm expands into LATAM with DXcharts from Devexperts

Turkish Fintech Firm - Customer Case Study

A Turkish fintech firm needed to expand into new markets, but found its existing charting component was not competitive enough to challenge players in regions like LATAM. Their challenge was to significantly upgrade the user experience with advanced features, including trading directly from the chart, and to find a solution that could be seamlessly integrated and white-labeled within their GWT-based platform. After analyzing options, they selected the DXcharts product from Devexperts, which met all their technical and feature requirements.

Devexperts implemented a white-labeled version of DXcharts, integrating it into the client's platform and aligning its design with their UI. The solution was connected to the firm's own aggregated market data feed through a planned backend integration. This collaboration enabled the Turkish fintech firm to successfully enter the LATAM market, unlocking new revenue streams and diversifying their customer base. Furthermore, the advanced features and tools provided by Devexperts' DXcharts significantly enhanced the user experience and empowered clients with more efficient trading and analysis capabilities.