Case Study: AvaTrade protects traders and boosts retention with Devexperts’ AvaProtect

AvaTrade - Customer Case Study

AvaTrade, a forex and CFD broker, sought to enhance its WebTrader and AvaTradeGO platforms with a unique risk management tool to improve client retention and attract new traders. They partnered with software provider Devexperts to develop this solution as part of their ongoing strategy to prioritize client success and satisfaction.

Devexperts developed and implemented the new AvaProtect tool, which allows traders to purchase protection for their positions against losses, with AvaTrade reimbursing any negative value at the end of the protection period. The vendor also created a sophisticated, single worldwide application that configures itself based on the user's region, reducing development costs and accelerating delivery. This solution provided AvaTrade with a unique market feature for onboarding and retention, aligning the platforms with the broker's client-focused strategy.

AvaTrade