Case Study: Global Securities launches a modern stock trading platform with Devexperts

Global Securities - Customer Case Study

Global Securities, a brokerage house in Türkiye, faced significant customer attrition and poor user ratings due to its outdated trading platform. Most brokers in the Turkish market used the same white-labeled solutions, which lacked modern features, scalability, and a user-friendly interface for trading on the Borsa Istanbul Exchange. To outclass a competitor that had launched a modern platform, Global Securities partnered with Devexperts to develop a new, proprietary solution.

Devexperts implemented its dxTUR trading platform, tailored for the Turkish market, to create the new BayGlobal application. The solution featured a modern frontend integrated with the client's existing backend, proprietary low-latency market data technology, and a highly scalable architecture capable of supporting millions of concurrent users on web and mobile. The new platform resulted in easy account management, a user-friendly interface, and stable performance even with low bandwidth, allowing Global Securities to reclaim its competitive position.