Case Study: a young, fast-growing funded trading firm boosts engagement and retention with Devexperts' Devexa

Young and Fast-growing Funded Trading Firm - Customer Case Study

The client, a young and fast-growing funded trading firm in Europe, partnered with Devexperts to address high customer churn and a lack of user engagement. Their challenge was to make their platform stickier to reduce user attrition and scale operations without a significant cost increase, hypothesizing that generative AI could be the solution. The firm was already using the Devexperts DXtrade platform.

Devexperts implemented its Devexa communication platform, natively integrated into DXtrade. The solution featured an AI-personalized news feed, push notifications tuned for relevance, and enhanced Dutch language support. This provided the client with a powerful engagement and retention tool. Following the deployment and a few refinement iterations, the client successfully achieved enhanced user engagement and a more cohesive platform experience.