Case Study: ABOX42 boosts exhibitor participation at trade-shows with Deveo lead generation

How ABOX42 boosted its exhibitor participation at trade-shows

ABOX42, a Germany-based provider of next generation Smart Set-Top-Box platforms for Pay-TV, IPTV, and OTT operators, needed to make the most of its regular trade-show investments by pre-arranging meetings with qualified new leads. To support this goal, ABOX42 worked with Deveo on outbound lead generation and meeting arrangement campaigns for events such as IBC, ANGACOM, Broadband World Forum, AfricaCom, and others.

Deveo combined its CSP industry expertise, trade-show intelligence, CRM contact selection, email marketing, and telemarketing follow-up to identify and qualify relevant decision makers and secure meetings ahead of each event. The approach helped ABOX42 increase exhibitor participation, build brand awareness, uncover new business opportunities, sign new contracts, and expand its database with new regional contacts, while consistently exceeding lead-generation expectations year after year.

ABOX42

Akim Benamara

Head of Marketing and Communication