Case Study: Novellic achieves 30% productivity improvement and saves £25,000 with Devart Excel Add-in for MySQL

How Novellic Saved Costs and Gained 30% Productivity Improvement With Devart Excel Add-in for MySQL

Novellic, a UK-based developer of a mobile app for book clubs, needed a simple way to manage its database-heavy backend without building custom tools or exposing non-technical users to direct MySQL access. The team wanted integration with its existing office suite so editors could update book data and campaign information in Excel, while also reducing reliance on MySQL Workbench and avoiding the risks of improper database access.

To meet these needs, Novellic chose Devart’s Excel Add-in for MySQL. With the Devart solution, the team could edit and refresh data directly in Excel, use saved queries and JOINs to review usage metrics, and improve bulk updates with automatic validation. According to the case study, Devart helped Novellic save at least £25,000 in development costs and increase day-to-day editorial productivity by 30%.

Novellic