Case Study: Vectren boosts natural gas safety awareness with Devaney & Associates

Vectren boosts safety awareness with Devaney & Associates, driving a 66% video completion rate

The customer, Vectren Energy, faced the challenge of promoting natural gas safety awareness to a diverse audience across Indiana and Ohio on a limited budget, as required by federal law. The vendor, Devaney & Associates, addressed this with a digital marketing campaign.

Devaney & Associates developed a humor-driven campaign called "Don’t Be That Guy," which utilized a sweepstakes to drive traffic to a microsite. This solution significantly improved safety knowledge; 84% of respondents stated they would be likely to have utility lines marked before digging. The campaign also achieved a 66% video completion rate and earned recognition from the American Marketing Association.

Vectren