Case Study: Route One Apparel becomes the face of Maryland pride with Devaney & Associates PR

Route One Apparel earns 90+ media placements with Devaney & Associates

Route One Apparel, a brand known for its Maryland pride merchandise, faced increasing competition from copycat brands. Their challenge was to solidify their position as the original trailblazer in the market. To address this, they partnered with the vendor Devaney & Associates for a public relations program focused on media relations and award marketing.

Devaney & Associates implemented a PR strategy designed to highlight Route One Apparel's unique products and promote its founder as a leading entrepreneur. The solution was highly successful, generating over 90 media placements, including features on top news stations and in "Best Of" lists. These efforts led to Route One Apparel being named Baltimore’s Fastest Growing Business of 2021, clearly demonstrating the positive impact of the campaign orchestrated by Devaney & Associates.

Route One Apparel