Case Study: Maryland Hospital Association educates parents about child identity theft with Devaney & Associates

Maryland Hospital Association educates 100% of birthing hospitals with Devaney & Associates

Devaney & Associates partnered with the Maryland Hospital Association, alongside state partners, to address a critical lack of awareness among parents about child identity theft, a threat to which children are 35 times more vulnerable than adults.

The solution was the creation and launch of the kIDsafe Maryland public service campaign, which included branding, collateral, a website, and a grassroots marketing toolkit for healthcare providers. Devaney & Associates' campaign successfully engaged 100% of Maryland's birthing hospitals, and key educational content on the site became the most viewed, demonstrating clear parent understanding and action.

Maryland Hospital Association